In today's class there was
a heated discussion over an article published by the
guardian regarding the deal Arianna Huffington made with the big fish of
AOL, to sell the Huffington Post back in 2011.
The articles central focus
seemed to be about The Post's business model. By selling the company — were
unpaid bloggers then exploited — not reaping benefits? There was a healthy
amount of backlash from bloggers, scholars, and equally my classmates — but I
personally reside in a land of neutrality.
I wouldn't say Huffington
"Sold-out. I wholeheartedly think she did what was necessary to save her
company. However I do see where she could be seen as reaping such benefits.
Points in class came up regarding: the possibility that if bloggers were so
upset, why didn't more of them leave?, or she's the reason journalists today
have such small salaries, if any. However one point we touched on, but
didn't spend much time exploring, is Huffington's personal advocacy when it
comes to net neutrality.
The big fish of AOL was
swallowed by the whale Verizon in 2015. A company that not only essentially
endorses the exact opposite net neutrality, but is known for being the main
contributor. For Huffington it's like her arch nemesis who stands for
everything she's against just took away her baby and went to raise it under
their wing. Excuse me, its not like that happened. That's
exactly what happened.
It's also interesting to
note that the only outlets to shed light on their opposing ideals were
independents. When the news broke of Verizon taking over AOL the only
perspective really shown was about how great this is for the progression of
mobile video services. There was an awesome article in The Nation summing up exactly
what I was thinking. They ask, "what
this means for the content—you know, the journalism." Following that
statment are a number of points, scholarly quotes, and embedded tweets, however
the final statment is most striking.
"Employees is a key word. When AOL bought the Huffington Post for
$315 million, Arianna Huffington didn’t pass a cent onto the thousands
of freelance writers who blog for
the site for free—as in
unpaid, gratis, pro bono. Getting “exposure” was its own paycheck. And
regardless of how any Verizon windfall is spent, it’s as unlikely that she’ll
start paying bloggers as it is that the politically committed telecom will
start giving its journalists 100 percent, total, no-holds-barred editorial
freedom. That’s a word for nothing left to lose."
It's
almost like they're saying Huffington is now getting a taste of her
own medicine. Did she deserve it? Maybe that's the price she had to
pay.
No comments:
Post a Comment